Our carnism booklet succinctly explains what carnism is, why it’s important to understand, and how to become a part of the solution.
View the digital carnism booklet here.
The booklet is designed so that it can be printed, distributed, and if desired, translated. It can also be cobranded in partnership with a vegan organization.
If you are interested in distributing the booklet, please email us at email@example.com and tell us what country you reside in and whether you’re acting independently or as a representative of an organization.
Like dogs and cats, farmed animals are intelligent individuals who have feelings, preferences, and lives that matter to them. Chickens, pigs, cows, and fish are sometimes kept as beloved pets. All animals have the capacity to experience pleasure and pain, and farmed animals suffer no less than any other animals.
Nawroth, C., Langbein, J., Coulon, M., Gabor, V., Oesterwind, S., Benz-Schwarzburg, J., & von Borell, E. (2019). Farm animal cognition—linking behavior, welfare and ethics. Frontiers in Veterinary Science, 6, 24.
Pigs are intelligent and possess traits similar to dogs and chimpanzees; chickens can do basic arithmetic and feel fear; cows form deep and lasting bonds with others in their herd; and fishes are far more intelligent than previously believed and have sensitive pain receptors, as do many other aquatic animals, such as crabs, lobsters, octopuses, squids, and cuttlefish.
The practices described in this booklet are standard in the US.
Female chicks used to produce eggs routinely have their sensitive beaks seared off with a hot blade—without painkiller.
Because male chicks in the egg industry are considered useless, they are ground up alive, gassed, electrocuted, or suffocated shortly after hatching.
In the dairy industry, cows are forcibly impregnated every year, and their calves are taken away from them just after birth.
Female calves are raised to produce dairy, while the males are slaughtered at the age of four months and sold for veal.
Male piglets are castrated without painkiller, so that their flesh will have a more desirable smell and taste.
Wild fish caught by commercial fishing methods suffer asphyxiation, crushing in large nets, and exsanguination without stunning.
Across the world, wild fish caught by commercial fishing methods often are asphyxiated when pulled out of the water; crushed in large nets under the weight of thousands of other fish; or slaughtered without prior stunning and left to bleed out.
Farmed fish are typically subjected to poor welfare conditions, including overcrowding, starvation, and inhumane slaughter methods.
Eating a plant-based diet can help prevent, manage, and even reverse heart disease and type II diabetes; reduce blood pressure; and achieve and maintain a healthy weight.
According to the United Nations, eating a plant-based diet is one of the best ways to offset the most serious environmental problems facing the world today, such as climate change, deforestation, and fresh water depletion.
1.36 billion farmed (land) animals are slaughtered globally every week—more than the total number of people killed in all wars throughout human history.
Also, the “farms” on which such animals are raised are often nearly as brutal as factory farms and they employ similar practices, such as chopping off the beaks of baby chicks born to egg laying hens, castrating piglets without painkiller, and forcibly impregnating cows raised for dairy, whose babies are then taken from them right after birth. And many “humane” farmers send their animals to the very same slaughterhouses where all farmed animals are killed.