We don’t help people see different things. We help them see the same things, differently.

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What Is Carnism?

Carnism is the invisible belief system that conditions people to eat certain animals. Carnism is essentially the opposite of veganism.

#CatchOnToCarnism

This man is eating a golden retriever burger, with cheese made from horse’s milk on a bun glazed with canary’s eggs.

He doesn’t feel disturbed, though, because his brain is plugged into a matrix.

This is the matrix of carnism.

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Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism

This bestselling and groundbreaking book is in print in seventeen languages. The 10th anniversary edition features a new foreword by Yuval Harari, updated text, and an afterword by Melanie Joy.

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Center for Effective Vegan Advocacy

Transforming carnism requires a two-pronged strategic approach of weakening carnism and strengthening veganism. Our Center for Effective Vegan Advocacy works to strengthen veganism by increasing the impact of vegan advocacy worldwide.

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Carnism and Relational Literacy

Carnism is maintained by the same “nonrelational” mentality that drives all forms of oppression and abuse—and that weakens the vegan movement. This mentality causes us to relate to other humans and nonhumans in a way that’s dysfunctional. Therefore, building relational literacy—the understanding of and ability to practice healthy ways of relating—is essential to both ending carnism and creating a more compassionate and just world for all beings.

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There’s plenty of information in Why We Love Dogs, Eat Pigs, and Wear Cows, and insight, and argument. But the true achievement of this book is that it reminds us of what we already know. With eloquence and humility, Melanie Joy … reminds us of who we are.

Jonathan Safran Foer

A few years from now, “carnism” will be a household term, and how we think about eating animals will be fundamentally altered.

Maneka Sanjay Gandhi

Why We Love Dogs, Eat Pigs, and Wear Cows is a must-read book for everyone who is horrified by the idea of eating dogs, but eats pigs, cows and chickens.