We don’t help people see different things. We help them see the same things, differently.
Watch and Learn
First European Restaurant to Serve Cats?
MEOW! Or EW? Would you eat this kitten? The chefs at La Table Suisse are cooking up a storm with their new recipe—cat stew. And don’t stop watching: the video has a surprise ending!
Watch Video
The Secret Reason We Eat Meat
This 17-minute animated video provides startling yet little-known facts about the psychology of eating meat.
Watch Video
KITTENGATE: Outrage After Climate Scientist Feeds Kittens to Diners
In shocking images obtained from the ECO27 summit, attendees are eating what they believe to be cream of chicken soup when renowned climate scientist Dr. Jay Kumari leaps to the podium and announces he’s swapped the chicken with kitten. Watch to find out why.
Watch Video
TEDx: Beyond Carnism and Toward Rational, Authentic Food Choices
Learn why Dr. Melanie Joy says that without awareness, we can’t make our food choices freely.
Watch Video
Golden Retriever Burgers Trending?! #CatchOnToCarnism
This man is eating a golden retriever burger, with cheese made from horse’s milk on a bun glazed with canary’s eggs.
He doesn’t feel disturbed, though, because his brain is plugged into a matrix.
This is the matrix of carnism.
Watch Video
What to Say to Vegans—According to a Psychologist
According to a psychologist, what two words can you say to a vegan that can change everything?
Watch Video
What Is Carnism?
Carnism is the invisible belief system that conditions people to eat certain animals. Carnism is essentially the opposite of veganism.
Read More
Carnism and Relational Literacy
Carnism is maintained by the same “nonrelational” mentality that drives all forms of oppression and abuse—and that weakens the vegan movement. This mentality causes us to relate to other humans and nonhumans in a way that’s dysfunctional. Therefore, building relational literacy—the understanding of and ability to practice healthy ways of relating—is essential to both ending carnism and creating a more compassionate and just world for all beings.
Find out more