We don’t help people see different things. We help them see the same things, differently.
Watch and Learn
First European Restaurant to Serve Cats?
MEOW! Or EW? Would you eat this kitten? The chefs at La Table Suisse are cooking up a storm with their new recipe—cat stew. And don’t stop watching: the video has a surprise ending!
The Secret Reason We Eat Meat
This 17-minute animated video provides startling yet little-known facts about the psychology of eating meat.
KITTENGATE: Outrage After Climate Scientist Feeds Kittens to Diners
In shocking images obtained from the ECO27 summit, attendees are eating what they believe to be cream of chicken soup when renowned climate scientist Dr. Jay Kumari leaps to the podium and announces he’s swapped the chicken with kitten. Watch to find out why.
TEDx: Beyond Carnism and Toward Rational, Authentic Food Choices
Learn why Dr. Melanie Joy says that without awareness, we can’t make our food choices freely.
Golden Retriever Burgers Trending?! #CatchOnToCarnism
This man is eating a golden retriever burger, with cheese made from horse’s milk on a bun glazed with canary’s eggs.
He doesn’t feel disturbed, though, because his brain is plugged into a matrix.
This is the matrix of carnism.
What to Say to Vegans—According to a Psychologist
According to a psychologist, what two words can you say to a vegan that can change everything?
What Is Carnism?
Carnism is the invisible belief system that conditions people to eat certain animals. Carnism is essentially the opposite of veganism.
Carnism and Relational Literacy
Carnism is maintained by the same “nonrelational” mentality that drives all forms of oppression and abuse—and that weakens the vegan movement. This mentality causes us to relate to other humans and nonhumans in a way that’s dysfunctional. Therefore, building relational literacy—the understanding of and ability to practice healthy ways of relating—is essential to both ending carnism and creating a more compassionate and just world for all beings.
Find out more
There’s plenty of information in Why We Love Dogs, Eat Pigs, and Wear Cows, and insight, and argument. But the true achievement of this book is that it reminds us of what we already know. With eloquence and humility, Melanie Joy … reminds us of who we are.
Jonathan Safran Foer
A few years from now, “carnism” will be a household term, and how we think about eating animals will be fundamentally altered.
Maneka Sanjay Gandhi
Why We Love Dogs, Eat Pigs, and Wear Cows is a must-read book for everyone who is horrified by the idea of eating dogs, but eats pigs, cows and chickens.
Carnism is one of the most thought-provoking concepts in decades.
Carnism is a revolutionary concept that neither animal advocates nor meat eaters can afford to ignore.