At Beyond Carnism, we believe that meaningful social change requires a two-pronged strategic approach, which entails weakening the oppressive system (carnism) and strengthening the system that challenges it (veganism). For this reason, all our programs are designed to decrease the power of carnism and increase the power of veganism, through awareness-raising and training.
Our Center for Effective Vegan Advocacy (CEVA) works to increase the impact of vegan advocacy worldwide by increasing the effectiveness of vegan advocates and organizations, and by helping to create a more unified and resilient vegan movement.
This man is eating a golden retriever burger, with cheese made from horse’s milk on a bun glazed with canary’s eggs.
He doesn’t feel disturbed, though, because his brain is plugged into a matrix.
This is the matrix of carnism.
Beyond Carnism was established two years after the 2010 release of Why We Love Dogs, Eat Pigs, and Wear Cows, in which Melanie Joy introduced the concept of carnism. Since then, Melanie has continued to write books to help deepen and broaden the conversation about creating a more just and compassionate world for all beings, and to support the mission of Beyond Carnism.
Our carnism booklet succinctly explains what carnism is, why it’s important to understand, and how to become a part of the solution. The booklet is designed so that it can be printed, distributed, and if desired, translated. It can also be cobranded in partnership with a vegan organization.