This man is eating a golden retriever burger, with cheese made from horse’s milk on a bun glazed with canary’s eggs.
He doesn’t feel disturbed, though, because his brain is plugged into a matrix.
This is the matrix of carnism.
With awareness, you can choose to become a part of the solution. Catch on to carnism, and become a vegan ally.
a supporter of veganism and vegans who is not yet fully vegan.
Try to make each meal, visit to the grocery store, and order at a restaurant as vegan as it can be.
If you want help getting started, you can sign up for the Veganuary pledge.
You can donate money or your skills or services to vegan organizations; write articles about carnism; ask your local grocery stores or restaurants to carry more vegan options; petition to get your school cafeteria to provide vegan foods; and more.
Learn about carnism and help others learn, too. Share this page. You can also find other shareable resources below.
Thank you for being a part of the solution and helping to create a more compassionate and just world for all beings!
This 17-minute animated video provides startling yet little-known facts about the psychology of eating meat.
MEOW! Or EW? Would you eat this kitten? The chefs at La Table Suisse are cooking up a storm with their new recipe—cat stew. And don’t stop watching: the video has a surprise ending!
Learn why Dr. Melanie Joy says that without awareness, we can’t make our food choices freely.
This man is eating a golden retriever burger, with cheese made from horse’s milk on a bun glazed with canary’s eggs.
He doesn’t feel disturbed, though, because his brain is plugged into a matrix.
This is the matrix of carnism.
