Have you caught on to carnism yet?
Golden Retriever Burgers Trending?! #CatchOnToCarnism
This man is eating a golden retriever burger, with cheese made from horse’s milk on a bun glazed with canary’s eggs.
He doesn’t feel disturbed, though, because his brain is plugged into a matrix.
This is the matrix of carnism.
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With awareness, you can choose to become a part of the solution. Catch on to carnism, and become a vegan ally.
Become a vegan ally:
a supporter of veganism and vegans who is not yet fully vegan.
Be as vegan as possible
Try to make each meal, visit to the grocery store, and order at a restaurant as vegan as it can be.
If you want help getting started, you can sign up for the Veganuary pledge.
Use your influence
You can donate money or your skills or services to vegan organizations; write articles about carnism; ask your local grocery stores or restaurants to carry more vegan options; petition to get your school cafeteria to provide vegan foods; and more.
Raise awareness
Learn about carnism and help others learn, too. Share this page. You can also find other shareable resources below.
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Thank you for being a part of the solution and helping to create a more compassionate and just world for all beings!
Shareable Videos
The Secret Reason We Eat Meat
This 17-minute animated video provides startling yet little-known facts about the psychology of eating meat.
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First European Restaurant to Serve Cats?
MEOW! Or EW? Would you eat this kitten? The chefs at La Table Suisse are cooking up a storm with their new recipe—cat stew. And don’t stop watching: the video has a surprise ending!
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TEDx: Beyond Carnism and Toward Rational, Authentic Food Choices
Learn why Dr. Melanie Joy says that without awareness, we can’t make our food choices freely.
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Golden Retriever Burgers Trending?! #CatchOnToCarnism
This man is eating a golden retriever burger, with cheese made from horse’s milk on a bun glazed with canary’s eggs.
He doesn’t feel disturbed, though, because his brain is plugged into a matrix.
This is the matrix of carnism.
Watch Video
Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism
This bestselling and groundbreaking book is in print in seventeen languages. The 10th anniversary edition features a new foreword by Yuval Harari, updated text, and an afterword by Melanie Joy.
Find out more