We don’t help people see different things. We help them see the same things, differently.

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First European Restaurant to Serve Cats?

MEOW! Or EW? Would you eat this kitten? The chefs at La Table Suisse are cooking up a storm with their new recipe—cat stew. And don’t stop watching: the video has a surprise ending!

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The Secret Reason We Eat Meat

This 17-minute animated video provides startling yet little-known facts about the psychology of eating meat.

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Relational Literacy: One Solution to Many Problems

If we hope to create a more just and compassionate world, we need to change the way we relate.

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TEDx: Beyond Carnism and Toward Rational, Authentic Food Choices

Learn why Dr. Melanie Joy says that without awareness, we can’t make our food choices freely.

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Golden Retriever Burgers Trending?! #CatchOnToCarnism

This man is eating a golden retriever burger, with cheese made from horse’s milk on a bun glazed with canary’s eggs.

He doesn’t feel disturbed, though, because his brain is plugged into a matrix.

This is the matrix of carnism.

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Two Words to Say to Vegans that Can Change Everything—According to a Psychologist

According to a psychologist, what two words can you say to a vegan that can change everything?

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What Is Carnism?

Carnism is the invisible belief system that conditions people to eat certain animals. Carnism is essentially the opposite of veganism.

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#CatchOnToCarnism

This man is eating a golden retriever burger, with cheese made from horse’s milk on a bun glazed with canary’s eggs.

He doesn’t feel disturbed, though, because his brain is plugged into a matrix.

This is the matrix of carnism.

Find Out More

Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism

This bestselling and groundbreaking book is in print in seventeen languages. The 10th anniversary edition features a new foreword by Yuval Harari, updated text, and an afterword by Melanie Joy.

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Center for Effective Vegan Advocacy

Transforming carnism requires a two-pronged strategic approach of weakening carnism and strengthening veganism. Our Center for Effective Vegan Advocacy works to strengthen veganism by increasing the impact of vegan advocacy worldwide.

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Carnism and Relational Literacy

Carnism is maintained by the same “nonrelational” mentality that drives all forms of oppression and abuse—and that weakens the vegan movement. This mentality causes us to relate to other humans and nonhumans in a way that’s dysfunctional. Therefore, building relational literacy—the understanding of and ability to practice healthy ways of relating—is essential to both ending carnism and creating a more compassionate and just world for all beings.

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There’s plenty of information in Why We Love Dogs, Eat Pigs, and Wear Cows, and insight, and argument. But the true achievement of this book is that it reminds us of what we already know. With eloquence and humility, Melanie Joy … reminds us of who we are.

Jonathan Safran Foer

A few years from now, “carnism” will be a household term, and how we think about eating animals will be fundamentally altered.

Maneka Sanjay Gandhi

Why We Love Dogs, Eat Pigs, and Wear Cows is a must-read book for everyone who is horrified by the idea of eating dogs, but eats pigs, cows and chickens.

Peter Singer

Carnism is one of the most thought-provoking concepts in decades.

Heather Mills

Carnism is a revolutionary concept that neither animal advocates nor meat eaters can afford to ignore.

John Robbins

Carnism in the News

The New York Times
BBC
Netflix
Huffpost
Independent
The Guardian
Vox
Greenpeace Magazine
CBC
NPR
El Mundo
TOI
El Pais
Spiegel Online
Le Monde
Taiwan News
Kuwait Times
ABC Australia
Stern
Politiken
Polskie Radio
Bild
RTL
PBS